Seiten: 456-465, Sprache: EnglischLiebler, Michael / Devigus, Alessandro / Randall, Ros C. / Burke, F. J. Trevor / Pallesen, Ulla / Cerutti, Antonio / Putignano, Angelo / Cauchie, DidierPatient demand for esthetics has increased globally, and often for reasons of patient self-esteem. However, important ethical issues encompass treatment for purely esthetic reasons. Also, perceptions of what is esthetic differ among patients and clinicians. Therefore, the aim of this article is to make suggestions regarding some of the issues surrounding the ethical, esthetic treatment of patients, as well as present three cases illustrating the different meanings of esthetic health to different people.