Purpose: This study aimed to describe the profile and the purchasing pattern of the customers of two sweet shops in Kuwait. Materials and Methods: The data were collected by observing 500 customers in two sweet shops between 11 a.m. and 2 p.m. and between 5 p.m. and 10 p.m. during a two-week period. One shop was in the city (Capital Governorate; n = 330) and the other was in the suburban area (Ahmadi Governorate; n = 170). Every tenth adult customer was also interviewed, when they had completed their purchasing. Results: There were 58.2% females and 41.8% males among the customers. The mean estimated age of the customers was 29.6 (SD = 13.8) years. The mean payment for the purchase was $5.32 USD (SD 2.350). Females commonly purchased larger amount of sweets (42.6%) compared with males (30.1%; p0.001). Chocolate was the most common choice of purchase (71%), and only 10% of the products were sugar-free products. The mean age of the customers interviewed was 35.6 years (SD = 9.4). The favourite sugar product of the interviewed customers was also chocolate (36%). The proportion of the customers considering sugar-free products as their favourite decreased consistently with increasing age. More than half of the customers used soft drinks every day (58%). Conclusion: Knowledge of the caries risk from sweets needs to be increased with a health education programme. Increasing the availability of sugar-free or tooth-friendly products should be one of the aims of the Kuwait Ministry of Health. Keywords: dental caries, diet, Kuwait, prevention